by Hallie X. ’23

July 2021

Briaan Barron ’09 worked until June 2020 as the marketing director of the Northwest African American Museum, which, like many other museums and galleries, has had to develop ways to present engaging exhibits digitally. For 2020’s Juneteenth, which is traditionally characterized by live music and celebrations, Briaan designed the branding and created the website for the museum’s online event, including musical performances and virtual tours of historical sites. “The pandemic showed a real need for professionals who can bridge the gap between high-quality and standard marketing work and human-centric motivations, as opposed to profit-driven,” says Briaan. “I think more and more people will embrace this skill set, because we’re seeing new emphasis on diversity, equity, and inclusion among brands of all sides.”

Noticing the increasing demand for a digital platform that allows easy communication and skill sharing, Briaan decided to pursue her consulting business, Worthi, full-time. She now helps a range of small businesses and grassroots organizations with designing digital brands, creating marketing strategies, and managing social media.